The Journal
Notes on Skin, Science & Ritual
Formulation science, honest ingredient talk and the rituals behind the glow — written by the AY12 lab and brand team.
Vitamin C, Demystified: How to Brighten Without Irritation
Stabilised derivatives, the right percentage, and what to pair it with — everything you need to make Vitamin C work for your skin.
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The Moon Ritual: Building an Evening Routine That Actually Repairs
Night is when skin does its deepest work. Here is how to sequence cleansing, actives and moisture to support it.
From Idea to Shelf: Inside Our Private Label Process
A look behind the doors of our GMP-certified facility — how brands go from a concept call to retail-ready products in five steps.
Urea 20%: Dermatology’s Quiet Hero for Very Dry Skin
Why the ingredient dermatologists reach for first deserves a place in your body care — and how 20% makes the difference.
What GMP Certification Really Means for Your Skincare
Behind the acronym: how Good Manufacturing Practice protects the products you put on your skin every day.
Layering Fragrance, the Lunar Way
How to combine mists, butters and eau de parfum into a scent that lasts from morning coffee to moonrise.