Vitamin C, Demystified: How to Brighten Without Irritation

Stabilised derivatives, the right percentage, and what to pair it with — everything you need to make Vitamin C work for your skin.

Few ingredients are as celebrated — or as misunderstood — as Vitamin C. It is the gold standard for brightening, yet the difference between a serum that transforms your skin and one that sits unused in a drawer comes down to formulation.

Pure L-Ascorbic Acid is powerful but notoriously unstable: it oxidises quickly and can sting sensitive skin. That is why our Vitamin C Brightening Serum is built on Ethyl Ascorbic Acid, a stabilised derivative that keeps its potency over time and converts to active Vitamin C within the skin itself.

Pairing matters just as much as percentage. Ferulic Acid and Vitamin E extend stability and double down on antioxidant protection, while Hyaluronic Acid offsets any dryness. Used each morning under SPF, this combination visibly evens tone within six to eight weeks.

If you are new to Vitamin C, start three mornings a week and build up. A mild warmth on first applications is normal; persistent stinging is not — in that case, buffer it over your moisturiser while your skin adjusts.